Grounded People is a vegan, ethical shoe brand offering stylish, high-quality footwear made from sustainable materials—like recycled cotton, natural latex, and cruelty-free leather alternatives. Founded with a mission of transparency and environmental responsibility, they cater to eco-conscious customers who demand style without compromise
The U.S. footwear market is saturated, with countless brands vying for attention. Grounded People needed a strategy to:
Design and launch a Shopify store optimized for high traffic and conversions.
Ensure visibility in search results despite stiff competition.
Build local relevance and technical excellence to support long-term organic growth.
RankMeld delivered a full-scale digital overhaul using a multi-faceted approach:
On-Page SEO & Store Creation
Optimized product titles and descriptions with targeted long-tail keywords for eco-friendly shoes.
Structured site navigation with clear, keyword-rich menus and internal links for enhanced crawlability and user paths.
Built topic clusters—creating themed groups of content (e.g., “sustainable sneakers,” “vegan high-tops”) to establish topical authority and improve discoverability.
Technical SEO & Programmatic Performance
Enhanced site structure for speed and crawl efficiency, including mobile optimization and structured data markup.
Organized URLs, added breadcrumbs, improved site hierarchy, and used schema to boost search engine understanding.
Off-Page & Local SEO
Developed a backlink strategy with guest posts and collaborations in sustainable fashion and ethical lifestyle niches to build domain authority.
Set up local SEO frameworks to align with U.S. targeting, improving visibility in localized search results. (E.g., region-specific terms like “vegan sneakers USA”.)
Programmatic & Organic Traffic Boosting
Employed dynamic content and SEO-friendly landing pages for seasonal collections or limited editions—boosting relevance and ranking potential.
Continued content marketing and cluster updates to attract sustained organic traffic and deepen brand credibility.
Significant uptick in organic traffic across key collections and product pages—demonstrating improved visibility.
Enhanced user navigation and site speed translated to higher engagement and conversions.
Strengthened backlink profile and topical authority increased brand credibility in the sustainable footwear niche.
In a highly competitive shoe market, Grounded People gained traction through a fully optimized Shopify ecosystem—from SEO-savvy store architecture to strategic content clusters and performance tuning. RankMeld’s cohesive approach set the stage for sustained organic traffic and stronger conversions in their U.S. target market.
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