Origo Forlag is a Norwegian publisher focusing on Islamic literature—ranging from Quran translations and Hadith collections to books about the life of Prophet Muhammad, Islamic teachings, and introductory texts for children. Their mission is to share authentic Islamic knowledge in Norway.
Norway’s online environment showed strong anti-Muslim sentiment around religious content. Origo Forlag’s site drew a lot of hate spam and negative comments in response to their Islamic books, which affected SEO and brand reputation. RankMeld needed to protect the publisher’s voice and build awareness in an uphill environment.
Under the leadership of Muhammad Touseef, RankMeld deployed a two-part strategy:
1. PPC Awareness Campaigns
Created respectful, educational ads about Islam and related book offerings.
Targeted sympathetic audiences and communities with interest in religious knowledge.
Aimed to counter hate by promoting understanding and positivity.
2. SEO Reinforcement
Strengthened on-page SEO for key terms like “Quran translation,” “Hadith books,” “Prophet Muhammad biography,” and related Norwegian equivalents.
Improved content structure to highlight educational value and trustworthiness.
Monitored comments and spam actively, removing harmful content and reinforcing site credibility.
A marked reduction in negative spam and hateful comments.
Improved rankings for targeted religious and book-related keywords.
Increased positive user engagement—fewer trolls and more meaningful visits.
Enhanced brand reputation and clearer messaging around their publishing mission.
Even in a challenging environment, a thoughtful mix of awareness-driven PPC and solid SEO can protect a brand’s identity and foster positive growth. RankMeld, led by Muhammad Touseef, enabled Origo Forlag to rise above negativity and share their message with clarity and respect.
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